B2B Commerce Pitfalls: Why Many B2B Digital Investments Fail and How to Avoid It

 Event by [Kibo Commerce](https://www.b2bea.org/organizer/kibo-commerce) **Date & Time:** December 11, 2025 @ 11:00 am \- 12:00 pm Virtual Event **Venue:** Live on Zoom **City**: **Region:** Global (https://kibocommerce.com/events/b2b-vs-b2c-digital-commerce-gap-dmitry-kon/) ## About You build a beautiful website, optimize checkout, and nail the user experience. Then you watch in pain while 78% of your B2B transactions flow through email, phone, and even fax. Join B2B commerce expert Dmitry Kon as he reveals how B2B digital investments are unique and the common misunderstandings that can derail your digital investments. #### In this webinar, you will learn: - **How to solve the B2B adoption gap:** Millions are invested in B2B digital experiences, yet many fail because they’re built on a flawed foundation. We’ll show you how to avoid this by defining the “why” and addressing the real business case from day one. - **How to master agility and change management:** Instead of forcing new technology to fit old processes, you’ll discover a framework for streamlining workflows to align with your new digital experience. - **How to build relationships, not just transactions:** Focusing solely on transactions can damage customer relationships in the long term. You’ll learn how to get the foundational elements right – like ease of access to invoices and accurate inventory data to build loyalty and sustainable growth. [Register today](https://kibocommerce.com/events/b2b-vs-b2c-digital-commerce-gap-dmitry-kon/#form) to get a clear understanding of what it takes to build a commerce experience that actually serves your B2B customers and makes your digital investment a success. Speakers: **Dmitry Kon** Senior Solutions Consultant, Commerce [Blue Acorn iCi](https://www.blueacornici.com/) **Ty Sweet** Sr. Technical Marketing Engineer (https://kibocommerce.com/) ## More Events #### [Cloudfy to Attend B2B Online Europe 2026](https://www.b2bea.org/events/cloudfy-to-attend-b2b-online-europe-2026 "Cloudfy to Attend B2B Online Europe 2026") April 22 @ 9:00 am \- April 23 @ 5:00 pm Cloudfy is delighted to be attending the upcoming B2B Online Europe, one of Europe’s leading events dedicated to B2B ecommerce… [](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") #### [B2B eCommerce World UK & Europe](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") April 22 @ 10:00 am \- April 23 @ 5:30 pm Join our UK and Europe community in London for a focused two day conference experience at B2B eCommerce World. Designed… [](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") #### [The B2B commerce reality check – With IDC’s Heather Hershey](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") April 23 @ 9:00 am \- 10:00 am Virtual Event Where to place your AI bets (and where not to) –  With IDC’s Research Director for AI-Enabled Digital Commerce, Heather… [](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") #### [B2B Online Chicago 2026](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") May 4 \- May 6 Novatize will be attending B2B Online Chicago 2026, where our team will be on-site to connect with manufacturers, distributors and… Slide group 1Slide group 2