Professional Development for B2B eCommerce Leaders
A unique opportunity for B2B professionals to connect, collaborate, and grow.
[Apply Now](https://www.b2bea.org/academy/professional-development#apply)
# Program details
Every month, join a two-hour facilitated peer session where you’ll engage with like-minded professionals in non-competing industries. These small-group discussions provide a confidential space to share challenges, exchange insights, and gain strategic perspectives from seasoned facilitators and fellow peers.
### Duration
Monthly 2-hour sessions with small, non-competing peer groups.
### Duration
Expert facilitation delivered online by seasoned industry professionals.
### Duration
Confidential, collaborative discussions with non competing brands.
### Duration
Ongoing access to an exclusive network of B2B leaders and practitioners.
# Why Join Our Professional Development Program?
## Share and Connect in a Safe Space
Gain fresh perspectives from experienced B2B professionals who understand your challenges. These sessions are designed to be open and transparent allowing for meaningful, candid discussions that drive real impact.
[Apply Now](https://www.b2bea.org/academy/professional-development#apply)
## Build Long-Term, Lasting Relationships
Expand your professional network with peers who share your goals. These are not one-off conversations, they are deep, ongoing relationships built over time, fostering trust and collaboration beyond the sessions.
[Apply Now](https://www.b2bea.org/academy/professional-development#apply)
## Goal Planning & Accountability
Keep your professional growth on track with structured goal-setting and accountability check-ins. Our facilitators help ensure that discussions translate into tangible actions, so you can make meaningful progress in your career and business.
[Apply Now](https://www.b2bea.org/academy/professional-development#apply)
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## Tell us some details
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FOR TECH VENDORS, SI's, AGENCIES & CONSULTANTS
Showcase your organizations expertise in B2B eCommerce and digital transformation within manufacturing and distribution. Earn the "B2BEA Certified Partner" seal and demonstrate your ability to deliver measurable results for B2B clients.
[Apply Now](https://www.b2bea.org/academy/partner-certification#notify)
## Why Get B2BEA Certified?
In the rapidly evolving world of B2B eCommerce, standing out is more challenging than ever. The B2BEA Certified program is designed to recognize B2B solution providers who have proven expertise in delivering exceptional B2B eCommerce solutions to manufacturers and distributors.
By becoming a B2BEA Certified Partner, you’ll be positioned as a leader in the field, opening doors to new opportunities (and converting more), exclusive industry access, and increased visibility with potential clients.
# Program details
### Duration
Self-paced, designed to be completed within 4-6 weeks.
### Format
Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way.
### Bonuses
Exclusive webinars, resources, and access to our global community.
### Pricing
Included in your annual B2BEA membership.
Volume based pricing available.
# Who should take this course?
## B2BEA Certified Seal
Display the prestigious “B2BEA Certified” badge on your website, proposals, and marketing materials to build trust and differentiate yourself in the marketplace.
## Priority Promotion
Gain exposure through our B2B eCommerce Association community and events. Certified companies receive priority listing and promotions, helping potential clients find you faster.
## Access to Exclusive Resources
Enjoy exclusive access to industry reports, insights, and events to help you stay ahead of trends and deliver cutting-edge solutions to your clients.
## Thought Leadership Opportunities
B2BEA Certified organisations get priority access to connect with our network and through online and in person events.
[Apply Now](https://www.b2bea.org/academy/partner-certification#notify)
## Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
[Apply Now](https://www.b2bea.org/academy/partner-certification#notify)
# Steps to Becoming B2BEA Certified Partner
### Step 1Meet the Eligibility Criteria
To qualify for B2B Certification, your agency must demonstrate proven experience in delivering successful B2B eCommerce solutions for manufacturers and distributors. Here’s what we look for:
- **Proven Track Record:** Show your success with at least three B2B eCommerce clients. Whether you’ve optimized complex product catalogs, streamlined procurement processes, or enabled seamless integrations, we want to see measurable results.
- **Client Testimonials & Case Studies:** Provide in-depth case studies and testimonials from your B2B clients, showcasing the impact of your work—whether it’s revenue growth, efficiency improvements, or enhanced customer experience.
- **Industry Expertise:** Your team must demonstrate a deep understanding of the manufacturing and distribution landscape, with specific knowledge of B2B buyer behavior, procurement complexities, and digital transformation best practices.
### Step 2Participate in B2BEA Training
Once your eligibility is confirmed, your journey begins with our **specialized B2BEA vendor training courses**, designed to equip your team with the skills and knowledge needed to excel in B2B eCommerce. This training is essential for tech vendors and service providers working with manufacturers and distributors.
### Step 3Pass the Certification Panel Review
After completing the required training, your organisation will participate in a final review session with the **B2BEA Certification Panel**. This is not a typical exam—it’s a dynamic and interactive opportunity for your team to showcase its expertise in action.
### CompletionReceive Your B2BEA Certified Seal
Once you pass the panel review, you will be awarded the prestigious “B2BEA Certified Partner” seal, demonstrating your organisations expertise and success in driving B2B ecommerce and digital transformation for manufacturers and distributors. You can proudly display this seal on your website, marketing materials, and client proposals, positioning your agency as a trusted leader in the B2B space.
# Why Get This Certification?
Showcase your organizations expertise in B2B eCommerce and digital transformation within manufacturing and distribution. Earn the "B2BEA Certified Partner" seal and demonstrate your ability to deliver measurable results for B2B clients.
[Apply Now](https://www.b2bea.org/academy/organizational-certification)
## Why Get B2BEA Certified?
In the rapidly evolving world of B2B eCommerce, standing out is more challenging than ever. The B2BEA Certified program is designed to recognize B2B solution providers who have proven expertise in delivering exceptional B2B eCommerce solutions to manufacturers and distributors.
By becoming a B2BEA Certified Partner, you’ll be positioned as a leader in the field, opening doors to new opportunities (and converting more), exclusive industry access, and increased visibility with potential clients.
# Steps to Becoming B2BEA Certified Partner
### Step 1Meet the Eligibility Criteria
To qualify for B2B Certification, your agency must demonstrate proven experience in delivering successful B2B eCommerce solutions for manufacturers and distributors. Here’s what we look for:
- **Proven Track Record:** Show your success with at least three B2B eCommerce clients. Whether you’ve optimized complex product catalogs, streamlined procurement processes, or enabled seamless integrations, we want to see measurable results.
- **Client Testimonials & Case Studies:** Provide in-depth case studies and testimonials from your B2B clients, showcasing the impact of your work—whether it’s revenue growth, efficiency improvements, or enhanced customer experience.
- **Industry Expertise:** Your team must demonstrate a deep understanding of the manufacturing and distribution landscape, with specific knowledge of B2B buyer behavior, procurement complexities, and digital transformation best practices.
### Step 2Participate in B2BEA Training
Once your eligibility is confirmed, your journey begins with our **specialized B2BEA vendor training courses**, designed to equip your team with the skills and knowledge needed to excel in B2B eCommerce. This training is essential for tech vendors and service providers working with manufacturers and distributors.
### Step 3The Traditional and Evolving B2B Landscape
After completing the required training, your organisation will participate in a final review session with the **B2BEA Certification Panel**. This is not a typical exam—it’s a dynamic and interactive opportunity for your team to showcase its expertise in action.
### CompletionReceive Your B2BEA Certified Seal
Once you pass the panel review, you will be awarded the prestigious “B2BEA Certified Partner” seal, demonstrating your organisations expertise and success in driving B2B ecommerce and digital transformation for manufacturers and distributors. You can proudly display this seal on your website, marketing materials, and client proposals, positioning your agency as a trusted leader in the B2B space.
# Ongoing Certification & Exclusive Benefits
## B2BEA Certified Seal
Display the prestigious “B2BEA Certified” badge on your website, proposals, and marketing materials to build trust and differentiate yourself in the marketplace.
## Priority Promotion
Gain exposure through our B2B eCommerce Association community and events. Certified companies receive priority listing and promotions, helping potential clients find you faster.
## Access to Exclusive Resources
Enjoy exclusive access to industry reports, insights, and events to help you stay ahead of trends and deliver cutting-edge solutions to your clients.
## Thought Leadership Opportunities
B2BEA Certified organisations get priority access to connect with our network and through online and in person events.
## Seal Your Success with Official B2BEA Certified Partner Status
Gain industry recognition, build trust with B2B clients, and showcase your organisations ability to deliver impactful digital transformation solutions for manufacturers and distributors. The B2B Certified seal is your key to standing out in the competitive eCommerce landscape
[Apply Now](https://www.b2bea.org/membership/vendors/strategy-meeting)
# Annual Certification Pricing
Get the ultimate value with your Vendor Membership by achieving certification status through the B2BEA Academy.
### Billed Annually
### 25 Pro Seats
Ideal for small technology vendors, system integrators and agencies.
$9,995 USDAnnually
- Seat & Cohort Management
- Progress Reporting
- Personalise your learning tracks
- Expert eCommerce Training
- B2B eCommerce Professional: Level 1 Certification
- Customer Adoption: Level 1 Certification
- Vendor GTM Sales Training Certification
- Exclusive Advanced Vendor Resources
[Get Started](https://www.b
Digital transformation often stalls. Not because of bad platforms or bad people, but because executives don't know what they don't know.
The Executive Series was created to answer this question: how is digital strategic for my business?
Lesson 1: B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative
Lesson 2: You Can’t Outsource Digital Transformation
Lesson 3: The Financial and Operational Impact
Lesson 4: Rethinking the Sales and Customer Model
Lesson 5: Organizational Readiness and Roadblocks
Lesson 6: Executive Playbook – How to Lead the Transformation
Resources
Get your [copy of the eBook.](https://www.b2bea.org/executive-ebook)
Lesson 1: B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative
B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative - YouTube
Tap to unmute
[B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative](https://www.youtube.com/watch?v=nSlZhXO6D8Y) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)
B2B eCommerce Association242 subscribers
[Watch on](https://www.youtube.com/watch?v=nSlZhXO6D8Y)
Lesson 2: You Can’t Outsource Digital Transformation
You Can’t Outsource Digital Transformation - YouTube
Tap to unmute
[You Can’t Outsource Digital Transformation](https://www.youtube.com/watch?v=vUi-maBxIoE) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)
B2B eCommerce Association242 subscribers
[Watch on](https://www.youtube.com/watch?v=vUi-maBxIoE)
Lesson 3: The Financial and Operational Impact
The Financial and Operational Impact - YouTube
Tap to unmute
[The Financial and Operational Impact](https://www.youtube.com/watch?v=tvbh9ORZsD8) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)
B2B eCommerce Association242 subscribers
[Watch on](https://www.youtube.com/watch?v=tvbh9ORZsD8)
Lesson 4: Rethinking the Sales and Customer Model
Rethinking the Sales and Customer Model - YouTube
Tap to unmute
[Rethinking the Sales and Customer Model](https://www.youtube.com/watch?v=ocTrBD4S6SA) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)
B2B eCommerce Association242 subscribers
[Watch on](https://www.youtube.com/watch?v=ocTrBD4S6SA)
Lesson 5: Organizational Readiness and Roadblocks
Organizational Readiness and Roadblocks - YouTube
Tap to unmute
[Organizational Readiness and Roadblocks](https://www.youtube.com/watch?v=KMHQNQK3H_E) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)
B2B eCommerce Association242 subscribers
[Watch on](https://www.youtube.com/watch?v=KMHQNQK3H_E)
Lesson 6: Executive Playbook – How to Lead the Transformation
Executive Playbook – How to Lead the Transformation - YouTube
Tap to unmute
[Executive Playbook – How to Lead the Transformation](https://www.youtube.com/watch?v=4RC_rrHtBTA) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)
B2B eCommerce Association242 subscribers
[Watch on](https://www.youtube.com/watch?v=4RC_rrHtBTA)
Resources
Get your [copy of the eBook.](https://www.b2bea.org/executive-ebook)
Play Video
[Take the Course](https://academy.b2bea.org/path-player?courseid=b2b-ecommerce-for-ceos&unit=686bef1c331d2d8aa80d7b1aUnit)
[Download the eBook](https://www.b2bea.org/executive-ebook)
Form
## Get Your Copy of our NEW eBook: B2B eCommerce for CEOs
Written for CEOs and the C-Suite grappling with leading digital transformation. Empowering leaders to understand and own the digital conversation and create an essential part of a resilient, scalable business. **Claim your free copy.**
Company name
# Related Insights & Advice
Executive Series
#### [Change Management & Customer Adoption: The Real B2B Game Changers with The Crew](https://www.b2bea.org/insights-advice/change-management-and-customer-adoption-the-real-b2b-game-changers "Change Management & Customer Adoption: The Real B2B Game Changers with The Crew")
In the fast-evolving world of B2B commerce, it’s tempting to believe that digital
Coming Soon
This comprehensive course is designed to guide manufacturers, distributors, vendors, and agencies through the strategic process of customer adoption in B2B eCommerce. It provides a clear, actionable framework that includes key stages: onboarding, engagement and discovery, buy and try, and repeat and reward.
[Get notified](https://www.b2bea.org/academy/driving-customer-adoption-in-b2b#notify)
## Drive sustainable revenue growth in your B2B ecommerce channel
The course offers a step-by-step approach to enhance the adoption of digital tools by customers, driving revenue growth, increasing customer loyalty, and improving operational efficiency.
Participants will learn how to:
- Create seamless onboarding experiences
- Engage customers effectively through optimized search and product discovery
- Convert engagement into purchases, and encourage repeat business with actionable strategies.
With practical exercises, real-world case studies, and collaborative projects, this certification equips learners with the knowledge and tools to implement effective customer adoption strategies, ensuring long-term digital success in the B2B landscape.
# Program details
### Duration
Self-paced, designed to be completed within 4-6 weeks.
### Format
Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way.
### Bonuses
Exclusive webinars, resources, and access to our global community.
### Pricing
$995 one time cost with lifetime access through B2BEA membership. Volume based pricing available.
# Who should take this course?
## Manufacturers and Distributors
Ideal for digital leaders, management teams, and executive leaders to drive digital tool adoption, improve customer engagement, and increase loyalty and repeat business in your B2B eCommerce operations.
## Technology vendors
Perfect for sales, marketing, product, and customer success teams to better serve clients, enhance customer satisfaction, and drive product adoption.
## System Integrators and Agencies
Gain insights into aligning your solutions and messaging with the Customer Adoption Framework to better serve your clients and increase project success.
## Consultants
Master the Customer Adoption Framework to offer clients strategic advice on boosting digital adoption, optimizing customer journeys, and driving long-term growth.
[Get notified](https://www.b2bea.org/academy/driving-customer-adoption-in-b2b#notify)
## Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
[Get notified](https://www.b2bea.org/academy/driving-customer-adoption-in-b2b#notify)
# Level 1 Certification Modules
### Module 1Introduction to Customer Adoption Framework
## Lessons objectives
1. **Overview:**
- Introduction to the Customer Adoption Framework: stages of onboarding, engage and discover, buy and try, repeat and reward.
- Why customer adoption matters for manufacturers and distributors.
- Benefits of mastering the customer adoption process: increased revenue, higher customer retention, and improved loyalty.
2. **Learning Objectives:**
- Understand the basics of customer adoption in the B2B eCommerce context.
- Identify key differences between customer acquisition and adoption.
### Module 2Customer Onboarding
## Lessons:
1. **Overview:**
- The critical first step: guiding customers to use digital tools.
- How to streamline the onboarding process: simplification, incentives, and internal evangelism.
2. **Key Lessons:**
- Building a frictionless registration process.
- Partnering with sales teams for internal adoption.
- Simplifying access with username and password strategies.
- Case Study: Successful Onboarding for B2B companies.
3. **Practical Exercise:**
- Create a step-by-step onboarding plan for new customers.
### Module 3Engage & Discover
## Lessons
1. **Overview:**
- Helping customers explore your product catalog and digital offerings.
- How search and product content drive engagement.
2. **Key Lessons:**
- Optimizing product search and navigation (importance of site search tools).
- Building content programs (not just projects) for long-term success.
- Driving internal awareness and buy-in for customer engagement tools.
3. **Practical Exercise:**
- Implement an action plan for improving search functionalities.
- Review the top 100 searches on your digital platform and identify areas of improvement.
### Module 4Buy & Try
## Lessons:
1. **Overview:
Unlock the ultimate toolkit to elevate your B2B sales strategy. Learn how to effectively sell to, market to, and build product for manufacturers and distributors by mastering go-to-market strategies and understanding key buyer personas, from CEOs to product teams. This course empowers you to connect with decision-makers, build trust, and close deals in this highly specialized market.
Equip yourself with a deep understanding of the evolving B2B landscape. This course delivers the essential knowledge of eCommerce fundamentals and B2B business models. Perfect for setting the stage for long-term success, this foundational training covers vital concepts, strategies, and best practices.
Master the fundamentals of B2B digital commerce. This certification covers how distributors and manufacturers operate, the technology systems that power B2B — ERP, CRM, PIM, EDI — and how eCommerce fits into complex buying environments. You'll finish with a clear framework for digital strategy and a foundational credential recognized across the industry.
