B2B eCommerce Product Content Essentials for Distributors (US & EU)

 Event by [B2B eCommerce Association](https://www.b2bea.org/organizer/b2b-ecommerce-association) **Date & Time:** December 16, 2025 @ 11:00 am \- 12:00 pm Virtual Event **Venue:** Live on Zoom **City**: **Region:** North America (https://us06web.zoom.us/webinar/register/WN_lJCQkN4aTH6pG4AsZDekMA) ## About Distributors don’t sell products. They sell decisions. And product content is the bridge between what your customer needs and the decision they’re trying to make. But here’s the friction: most distributors are still approaching product data as a back-office utility, not as a frontline sales asset. In this focused, no-fluff session, Jason Hein – one of the industry’s most respected voices in product content strategy – shares practical, grounded insights from two decades in distribution, manufacturing, and taxonomy design. Whether you’re leading digital strategy, managing eCommerce operations, or trying to align suppliers around better data, this session will sharpen your focus and reset how you think about content. ## More Events #### [Cloudfy to Attend B2B Online Europe 2026](https://www.b2bea.org/events/cloudfy-to-attend-b2b-online-europe-2026 "Cloudfy to Attend B2B Online Europe 2026") April 22 @ 9:00 am \- April 23 @ 5:00 pm Cloudfy is delighted to be attending the upcoming B2B Online Europe, one of Europe’s leading events dedicated to B2B ecommerce… [](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") #### [B2B eCommerce World UK & Europe](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") April 22 @ 10:00 am \- April 23 @ 5:30 pm Join our UK and Europe community in London for a focused two day conference experience at B2B eCommerce World. Designed… [](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") #### [The B2B commerce reality check – With IDC’s Heather Hershey](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") April 23 @ 9:00 am \- 10:00 am Virtual Event Where to place your AI bets (and where not to) –  With IDC’s Research Director for AI-Enabled Digital Commerce, Heather… [](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") #### [B2B Online Chicago 2026](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") May 4 \- May 6 Novatize will be attending B2B Online Chicago 2026, where our team will be on-site to connect with manufacturers, distributors and… Slide group 1Slide group 2