How to Select a PIM Platform: A Practical Guide for Distributors and Manufacturers

 Event by [B2B eCommerce Association](https://www.b2bea.org/organizer/b2b-ecommerce-association) **Date & Time:** January 21 @ 11:00 am \- 12:00 pm Virtual Event **Venue:** Live on Zoom **City**: **Region:** (https://us06web.zoom.us/webinar/register/WN_HdWewSFQQt28QQLwkRH4lg) ## About If you’ve ever tried to evaluate a PIM (Product Information Management) platform, you already know the hard part isn’t the tech — it’s the context. Most teams don’t need a long list of features. They need clarity on what matters _to their business._ In this practical, no-fluff webinar, [**Jason Hein**](https://www.linkedin.com/in/jasonhein/) (B2B eCommerce Association) and [**Ben Adams**](https://www.linkedin.com/in/benjadams/) (Co-Founder, Start With Data) break down how to evaluate PIM systems through the lens of _how your products are bought, used, and sold_ — not just how they’re stored. ### **What You’ll Learn:** - When a spreadsheet stops working — and when a PIM actually helps - How to map your product content needs to your customer experience - What to look for (and what to ignore) in vendor demos - How to avoid over-engineering your data model before your team is ready - The tradeoffs between “lightweight” and “enterprise” PIM tools ### **Your Instructors:** **Jason Hein** – Senior Advisor at the B2B eCommerce Association and longtime leader in product content, taxonomy, and search strategy for B2B **Ben Adams** – Co-Founder of **Start With Data**, helping manufacturers, distributors, and retailers plan, implement, and maximize value from PIM and MDM investments Together, they bring deep implementation experience across electrical, industrial, MRO, and healthcare verticals — and a healthy dose of honesty about what works (and what doesn’t). ### **Who Should Attend:** - Distributors and manufacturers considering or re-evaluating a PIM - Digital leaders trying to scale product data efforts - IT, eCommerce, and merchandising teams who need to align around a shared roadmap - Anyone tasked with “cleaning up product content” and wondering where to begin ## More Events #### [Cloudfy to Attend B2B Online Europe 2026](https://www.b2bea.org/events/cloudfy-to-attend-b2b-online-europe-2026 "Cloudfy to Attend B2B Online Europe 2026") April 22 @ 9:00 am \- April 23 @ 5:00 pm Cloudfy is delighted to be attending the upcoming B2B Online Europe, one of Europe’s leading events dedicated to B2B ecommerce… [](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") #### [B2B eCommerce World UK & Europe](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") April 22 @ 10:00 am \- April 23 @ 5:30 pm Join our UK and Europe community in London for a focused two day conference experience at B2B eCommerce World. Designed… [](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") #### [The B2B commerce reality check – With IDC’s Heather Hershey](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") April 23 @ 9:00 am \- 10:00 am Virtual Event Where to place your AI bets (and where not to) –  With IDC’s Research Director for AI-Enabled Digital Commerce, Heather… [](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") #### [B2B Online Chicago 2026](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") May 4 \- May 6 Novatize will be attending B2B Online Chicago 2026, where our team will be on-site to connect with manufacturers, distributors and… Slide group 1Slide group 2