The B2B commerce reality check – With IDC’s Heather Hershey

 Event by (https://www.b2bea.org/organizer/intershop) **Date & Time:** April 23 @ 9:00 am \- 10:00 am Virtual Event **Venue:** Online **City**: **Region:** Global (https://eu1.hubs.ly/H0sTTBp0) ## About #### Where to place your AI bets _(and where not to) –_ With IDC’s Research Director for AI-Enabled Digital Commerce, Heather Hershey In B2B commerce, the pressure to make the “right” next move has never been higher. Budgets are under scrutiny, AI is everything everywhere all at once, and the sheer number of options makes it harder to commit. That’s why we’re bringing in IDC – to combine independent market perspective with what we see working across our customer base, and help you cut through the noise. #### 60 minutes. Four concrete outcomes. A clear idea for your next move. [Register now.](https://eu1.hubs.ly/H0sTTBp0) ## More Events #### [Cloudfy to Attend B2B Online Europe 2026](https://www.b2bea.org/events/cloudfy-to-attend-b2b-online-europe-2026 "Cloudfy to Attend B2B Online Europe 2026") April 22 @ 9:00 am \- April 23 @ 5:00 pm Cloudfy is delighted to be attending the upcoming B2B Online Europe, one of Europe’s leading events dedicated to B2B ecommerce… [](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") #### [B2B eCommerce World UK & Europe](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") April 22 @ 10:00 am \- April 23 @ 5:30 pm Join our UK and Europe community in London for a focused two day conference experience at B2B eCommerce World. Designed… [](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") #### [B2B Online Chicago 2026](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") May 4 \- May 6 Novatize will be attending B2B Online Chicago 2026, where our team will be on-site to connect with manufacturers, distributors and… [](https://www.b2bea.org/events/scale-your-business-through-software-integration-and-automation-2 "Scale your business through software integration and automation") #### [Scale your business through software integration and automation](https://www.b2bea.org/events/scale-your-business-through-software-integration-and-automation-2 "Scale your business through software integration and automation") May 12 @ 2:00 pm \- 3:00 pm Integrations and automation in your business could save you up to 90% on order processing, reduce errors by 30%, and… Slide group 1Slide group 2