Transforming B2B Complexity into Competitive Advantage

 Event by (https://www.b2bea.org/organizer/mirakl) **Date & Time:** January 21 @ 11:00 am \- 12:00 pm Virtual Event **Venue:** Live on Zoom **City**: **Region:** (https://info.mirakl.com/partstown-webinar-digital-commerce-leaders-from-large-distributors-manufacturers?utm_medium=partner&utm_source=https://www.b2bea.org/events&utm_campaign=partstown&utm_content=singleimage) ## About About: In B2B eCommerce, complexity kills growth. When buyers juggle multiple sites and fragmented workflows, they don’t just abandon carts — they abandon brands. Parts Town, the leading distributor of genuine OEM foodservice and commercial kitchen parts, faced this challenge early. Rather than investing millions in warehouses and inventory, they made a strategic pivot: launching a curated marketplace with Mirakl. The results? A one-stop shop that expanded into adjacent categories (HVAC, janitorial, residential appliances), increased order frequency and basket size, and delivered 600% GMV growth — all while maintaining a seamless, single-brand experience. Join Maria Turavani, Director of Marketplace at Parts Town, to discover how marketplace strategy became their force multiplier for growth, M&A, and customer experience — without traditional CapEx. What You’ll Learn: Turn demand signals into revenue opportunities: Use real search data to validate category expansion before you fund inventory Scale without channel conflict: Implement pricing governance and geolocation rules that protect existing relationships Rethink B2B fulfillment: Explore innovative models — including dealer networks — that improve SLAs without adding fixed assets De-risk M&A with a marketplace “test bed”: Identify and acquire high-performing sellers with proven unit economics before you invest Hosts: Maria Turavani, Director of Marketplace at Partstown Haanee Monem, Director of Client Success at Mirakl ## More Events #### [Cloudfy to Attend B2B Online Europe 2026](https://www.b2bea.org/events/cloudfy-to-attend-b2b-online-europe-2026 "Cloudfy to Attend B2B Online Europe 2026") April 22 @ 9:00 am \- April 23 @ 5:00 pm Cloudfy is delighted to be attending the upcoming B2B Online Europe, one of Europe’s leading events dedicated to B2B ecommerce… [](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") #### [B2B eCommerce World UK & Europe](https://www.b2bea.org/events/b2b-ecommerce-world-uk-europe "B2B eCommerce World UK & Europe") April 22 @ 10:00 am \- April 23 @ 5:30 pm Join our UK and Europe community in London for a focused two day conference experience at B2B eCommerce World. Designed… [](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") #### [The B2B commerce reality check – With IDC’s Heather Hershey](https://www.b2bea.org/events/the-b2b-commerce-reality-check-with-idcs-heather-hershey "The B2B commerce reality check – With IDC’s Heather Hershey") April 23 @ 9:00 am \- 10:00 am Virtual Event Where to place your AI bets (and where not to) –  With IDC’s Research Director for AI-Enabled Digital Commerce, Heather… [](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") #### [B2B Online Chicago 2026](https://www.b2bea.org/events/b2b-online-chicago-2026 "B2B Online Chicago 2026") May 4 \- May 6 Novatize will be attending B2B Online Chicago 2026, where our team will be on-site to connect with manufacturers, distributors and… Slide group 1Slide group 2